Sales Kits. How important is it for your business?
A sales kit should be personal and make the recipient feel noticed and connected. Its main purpose is to educate the customer about your business and what makes your products or services different from your competitor. Key components of a sales kit should include:
Cover Letter – keep it personal rather than formal and don’t try to sell your product but rather encourage your customer to look at contents of the sales kit.
Case Studies/Testimonials – They speak for themselves, provides credibilityand trust.
Samples – If applicable, they show your client exactly what you do and can spark immediate interest.
Presentation/Packaging – your chance to visually hook potential customers whether it is as simple as a pocket folder or as complex as a custom made box.
Explanation and Call to Action – Make communicating with you as easy as possible by telling them how to go about engaging your business, what they can expect and the perfect time to get in touch.
Did you know the most important document in a sales kit is the cover letter. It is the first item seen, therefore it needs to create an immediate “hunger” for the reader to connect with the remaining information in your kit.
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At Papergraphics, we offer responsive personal service, an extensive knowledge base, and up-to-date print technology. The result? Exceptional value and finished work that will meet your highest standards.
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Is your brochure the most efficient size? Is offset or digital printing more cost-effective? Will the size of your direct mail piece result in extra postage? Can our in-house designers improve the look of your piece? How can variable data personalize your materials and increase sales? We have the answers! We’ll work with you to assure the very best, smartest, and most effective result.
At Papergraphics no project is too big or too small. Our wide-ranging printing technology allows us to quickly and affordably create 5…50…5,000…50,000…and more (or less) of virtually anything that needs to be printed. Our integrated approach means you can count on us to handle all the printed elements of your marketing plan – from point-of-sale materials and direct mail, to brochures, business cards, and presentation materials.
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