It’s a curious thing. The more high-tech and fast-paced our world becomes, the more people appreciate and respond to low-tech forms of communication.
While e-mail and texting are fast and (usually) efficient, sometimes the best way to communicate with clients, prospects, and friends is by way of a personal letter on company letterhead, or even a hand-written note on quality stationery.
To give your business communications that personal touch, be sure you have a supply of quality writing papers on hand. A well-coordinated stationery suite, including letterhead, blank notecards, and thank-you cards with coordinating envelopes, plus a good supply of business cards, enables you to send individualized messages quickly and effortlessly.
Incorporate your company’s logo and signature colors into all the pieces. Place the logo on your letterhead, matching #10 envelopes, and business cards. Then, use the logo’s colors on your notecards and thank you cards.
Provide yourself with more than one size of stationery. You’ll definitely want traditional 8.5 x 11 sheets for typed letters. Add a smaller size, such as 6.25 x 9.25, which can still contain your letterhead for a professional appearance, but which allows you to write a shorter, perhaps handwritten note.
Consider adding a postcard to the mix. In addition to your stationery and notecards, you might want to print up some postcards. These can display virtually any image on the front, from a generic scene or greeting to a photo of your business or yourself, to a specialized message such as “We’ve Moved” or “Holiday Sale.” The back of the postcard allows you just enough space to write a short, yet personal, note.
Papergraphics is ready to help you put together a fantastic collection of business stationery. We’ll use our technology to give you a low-tech connection to your clients.